Louis Vuitton
Page 1 of 1
Louis Vuitton
The Louis Vuitton Company (more commonly known simply as Louis Vuitton) is a luxury French fashion and leather goods brand and company, headquartered in Paris, France.
Tokyo, Japan
Louis Vuitton is a division of the French holding company, LVMH Louis Vuitton Moet Hennessy S.A. The company is named after its founder Louis Vuitton (August 4, 1821-February 27, 1892), who designed and manufactured luggage, as a Malletier during the second half of the nineteenth century.
The company manufactures and markets luxury leather goods, fashion accessories, and jewelry. Many of the company's products utilize the signature brown Damier and Monogram Canvas materials, both of which were first used in the late 19th century. All of the company’s products utilize the eponymous LV initials.
The company only markets its product through its own stores throughout the world, which allows it to control product quality and pricing, and to prevent counterfeit products entering its distribution channels. In addition, the company added a single online retailer to sell some of its products (along with some of its sister companies such as Christian Dior).
One hundred and fifty years after its eponymous founder began creating and selling trunks in Paris, Louis Vuitton's signature leather goods are considered a status symbol around the globe and are highly regarded in the fashion world. The company's iconic Monogram Canvas design was created in 1896 by Vuitton's son Georges and was intended to prevent counterfeiting.
The Louis Vuitton company carefully cultivates a celebrity following and has used famous models and actresses in its marketing campaigns, most recently Lauren Vaughan and Ashlee Gilbertson. Breaking from their usual traditions of employing supermodels and celebrities to advertise their products, on August 2, 2007 the company announced that the former USSR leader Mikhail Gorbachev would appear in an ad campaign along with Steffi Graf, Andre Agassi, and Catherine Deneuve. The company commonly uses print ads in magazines and billboards in cosmopolitan cities.
Credit: Wikipedia + Louis Vuitton @ Vuitton.com
Page 1 of 1
Permissions in this forum:
You cannot reply to topics in this forum
|
|