Fendi

se7en21920 Wed Feb 06, 2008 10:34 pm

Fendi is an Italian fashion designer brand founded in 1918 ans became French Marque. Today, Fendi is owned by LVMH Moet Hennessy Louis Vuitton S.A. group, with creative director Karl Lagerfeld at its helm. Fendi's trademark is sofas and women's clothing.

Fendissime
This "young" line (also known by Prada's Miu Miu line) was formed by Karl Lagerfeld in 1962 in cooperation with input from the five daughters.

Writing Instruments
Fendi licensed their name and logo to Cross Pens in 1989. As of 2000, Cross was no longer producing writing instruments under the Fendi name.

Timepieces
Fendi currently licenses out their name for their watches, which feature Swiss movements.

Fragrances
Fendi launched its first perfume, Fendi for Women, in 1985. The line has been expanded to Theorema Uomo and Fendi Uomo (for men) and Celebration and Fantasia (for women).

Eyewear
Fendi's eyewear line currently includes prescription eyeglasses and sunglasses in addition to non-prescription sunglasses.

The Double F Symbol
Commonly referred to as the "Zucca" print in its original form and "Zucchino" in its smaller style, Fendi's iconic "double F" logo pattern was first designed by Karl Lagerfeld in the 60's. It has been used on a variety of Fendi products, including handbags, wallets, luggage, shoes, and apparel. Kanye West once appeared at a party with the logo shaved into his head.

Furs
Fendi's internationally renowned line of fur helps to differentiate the brand from its competitors as one of the few designers with a full range of fur offerings. Naomi Campbell was fired from her position as a People for the Ethical Treatment of Animals spokesperson in 1997 for wearing fur at a Fendi fashion show. Elizabeth Hurley wore a red Fendi coat in the 2000 film Bedazzled, costaring Brendan Fraser

Credit: Wikipedia + Google